How do you design a logo?
A professional logo starts with a brief about your business, customers and competitors. The designer sketches ideas, develops the strongest concepts in black and white, adds colour and type, then refines the chosen design until it works at every size.
What makes a good logo?
A good logo is simple, memorable, relevant to your business and works in one colour and at small sizes. It should look as good on a phone screen or a pen as it does on a sign above your door, and still feel right in ten years.
How much does a logo design cost?
Costs vary with experience and scope. A basic logo from a local freelance designer may cost a few hundred pounds, while a full identity with research, options and guidelines costs more. Always check how many concepts and revisions are included.
Should I use a free logo maker?
Free logo makers are quick, but the designs are template based, so other businesses may have something very similar. You may also not own the rights outright. A bespoke design is unique to you and can be protected as part of your brand.
How long does it take to design a logo?
Most logo projects take two to four weeks, allowing time for the brief, initial concepts, your feedback and final artwork. Larger identity projects take longer. Quick turnarounds are possible, but time to reflect usually gives a better result.
What file formats should I get with my logo?
You should receive vector files (AI, EPS, SVG or PDF) for print and signage, plus PNG and JPG files for web and social media. Ask for full colour, single colour, black and white versions, and any stacked or horizontal layouts.
Do I own the copyright to my logo?
Only if your contract says so. Make sure your agreement with the designer transfers full copyright to your business once the final invoice is paid. Without that, you may not be able to register a trademark or use the logo freely.
How many logo concepts will I see?
Most designers present two to three initial concepts, each with a clear rationale, followed by a set number of revisions on your chosen route. More concepts is not always better; well thought-through options save time.
Can you redesign or refresh my existing logo?
Yes. A logo refresh keeps the recognisable parts of your current mark while modernising the shape, font or colours. It is a good option when customers know your logo but it looks dated or does not work well online.
What colours should I choose for my logo?
Choose colours that suit your industry, stand apart from local competitors and work on screen and in print. Colour carries meaning, such as blue for trust or green for growth, but the most important thing is using it consistently.