How do I apply my brand to my website?
Use your brand colours, fonts, photography style and tone of voice throughout, with the logo in the header. Your web developer should follow your brand guidelines so the website feels like the same business as your printed materials.
What size should my logo be for social media?
Profile pictures are displayed as small circles, so you need a simplified, square version of your logo or a brand icon. Most platforms recommend uploading at least 400 x 400 pixels. Cover images have their own sizes.
How do I keep my social media posts on brand?
Create a set of branded templates for common posts, use a consistent colour palette and photo style, and write in your brand tone of voice. A little planning makes posts quick to produce and instantly recognisable.
What is a favicon and do I need one?
A favicon is the small icon shown in browser tabs and bookmarks. It is usually a simplified version of your logo. It is a small detail that makes your website look finished and professional.
Should my brand look the same on every platform?
The core elements, such as logo, colours and tone, should be consistent everywhere, but you can adapt formats and content to each platform. Customers should recognise you instantly whether they see you on LinkedIn, Instagram or Google.
How do I create a branded email signature?
Include your name, role, phone, website and logo, using brand colours sparingly. Keep it simple and light so it displays well in every email program. Your designer can create a template the whole team can use.
How does branding help with Google Business Profile?
Using your logo, a branded cover photo and consistent business name, address and phone details helps customers recognise you in Google Maps and local search, and builds trust before they even click.
What is a digital brand asset library?
It is a shared folder or online space holding your approved logos, images, templates and guidelines. It means staff and suppliers always use the latest files instead of hunting for old versions.
Can a brand designer create animated logos?
Yes. Animated logos and short motion graphics work well for video intros, social media and presentations. They bring your brand to life, but the static logo should always remain the main version.
How do I measure if my online branding is working?
Look for growth in profile visits, followers, engagement and enquiries, and how often people search for your business by name. Consistent branding over time tends to improve all of these.